Music industry and peer-2-peer download Essay Example | Topics and Well Written Essays - 2750 words

Music industry and peer-2-peer download - Essay ExampleIn addition, it was a PR disaster as most of the integritysuits covered by the media consisted of teenagers and schoolchildren. Meanwhile, the decline of melody gross sales continued unabated as, compared to 2003 when 656 million albums were sold worldwide, sales fell to 250 million in 2012. PR campaigns were touted as the best way to reach more music consumers by communicating the fact that their actions were illegal and contuse the musicians. Although Yar (2008 p46) states that litigation did have an effect in raising awareness among music consumers about the illegal nature of P2P platforms, new methods like PR campaigns are without delay available and have a better chance at success. This paper will consider three PR campaign frames structural, symbolic, and political, as used in Pro Music, Music Matters, and SoundByting PR campaigns, as well as their target audiences and their intended effects on the music consumer.The p ro-music campaign is a coalition of music industry organizations and individuals, who form an alliance of music retailers, independent and major record companies, artists, managers, performers, and musicians (Baym, 2010 p178). This coalition operates in several countries, including the UK, and seeks to promote an array of ways that music consumers trick enjoy music legitimately and safely over the internet. In the UK, it has partnered with ISPA UK to promote community relations that seek to educate the music consumer about the consequences of breaching corporate law when downloading music over P2P file sharing networks. This campaign addresses various issues about online download of content, while also advising consumers about available and legal online music content. The main(prenominal) targets for this campaign are parents, teachers, and young people, seeking to raise awareness about music content-related issues on the internet. The main backer and financier of this PR campaign is the internationalistic Federation of Musicians, of which the UK chapter